Skip navigation.

Creation of page

Making of the pages is the final stage of the production process. Some of the commonly used pagination software are:

  1. QuarkXPress
  2. InDesign
  3. PageMaker, etc.
Some important facts:
InDesign is the latest software tool from Adobe. Prior to this the page makers or layout designers used to use PageMaker, also from Adobe, or QuarkXPress.
The process of pagination of a publication that is being published once only and a publication that would be published repeatedly are different. 
The page design or page planning of one-time publication is normally done during the page making process i.e. when the contents are flown into the page. 
For a repeatedly published publication e.g. a newspaper or a magazine, the layout of the pages are kept fixed for two reasons:
To make it easy for the readers to find what they are looking for.
To maintain unchanged look and appearance of the publication which are controlled by the layout of the page.
Because of the above reasons most of the publishers prefer to maintain a more of less fixed appearance of the repeatedly published publication by using a fixed page payout grid or template while making pages.
To know about a grid or a template please click here. 
Pages will have text, photographs, graphics and sometimes advertisements. 
For the text there will be columns separated by white space, called gutter. So, print width of the page can be found by:
Print-width = N*C + (N-1)*G
N = number of columns
C = column width
G = gutter width
Normally, in a publication there can be pages with different column widths, but the gutter width is kept unchanged. The following table highlights the variation of column width when a layout is changed from 5-column layout to 4-column layout.
Column width Gutter width No of columns Print width
C G N  N*C + (N-1)*G
47.60 mm 3 mm 5 250 mm
60.25 mm 3 mm 4 250 mm


A typical page layout
Where, N = number of columns, C = column width, G = gutter width
Since photographs and graphics are associated with the text content being published, photographs and graphics are considered as editorial content. On the other hand, since the advertisements appearing on a page are not associated with the text content, advertisements are not considered as a part of the editorial content. So there are two types of page contents:
  • Editorial content
  • Non-editorial content
In most of the publishing companies, the production of the above two types of page contents are done separately. This is done mainly to separate the two-production workflow, which are distinctly different. As a result of this, normally, there would be two production units – one for the editorial contents and the other for the non-editorial advertisement contents.
This brings in a very important communication need between the two production teams. It is essential for the two teams to know how much space of a page is for their use. 
Due to this there exists of a third function who decides how much space will be available on each page of the publication to the two production units and communicates the same to the individual units before the page making process starts. This part of the production process is very complicated, and for bigger publications it becomes almost impossible to make this happen smoothly without the IT assistance.